Exceptional Resources for Childbirth and Early Parenting Education
With over a dozen years in business and a quarter of a million books in print, Plumtree Baby is the go-to company for modern, diverse, and engaging resources. We are dedicated to supporting educators and health professionals in their work with clients from early pregnancy through the postpartum period. From parent guide books and handouts to teaching curriculums, our materials are expertly crafted, high-quality and customizable, making it easier for professionals to deliver effective, impactful education. We offer a superior selection at affordable prices, helping you save time and enhance your practice.
Our Purpose
We harness creativity, problem-solving, and clear communication to deliver personalized, engaging and highly visual materials that elevate brands, facilitate education, and improve health outcomes. We are driven by a mission to make birth education more accessible, enhance health and well-being, and save organizations time, energy, and resources through superior solutions.
Our Beliefs
Listening & Learning
We believe in listening to our customers and consistently working to meet their needs. We believe in excellent customer service and this shows in our consistent five-star ratings on products and services.
Education is Impactful
When parents are aware of their options and receive support, they are empowered to make thoughtful decisions that are best for their family. Perinatal education is crucial to the parenting experience and learning can be greatly enhanced by the education materials used by birth professionals and expectant parents.
Innovation is Essential
Up-to-date, quality, engaging materials promote learning and informed decision-making with clients. In addition, with quality materials, birth professionals can save time, energy and money, allowing them to better support clients and their business.
How We've Grown
In 2011, we published our first resources - a collection of six booklets on a variety of perinatal topics.
Since then, we have expanded our publications to include dozens of resources including teaching curriculum, PowerPoint slides, posters, educational packets and much more.
Certified by the SBA
We are proud to be a certified Economically Disadvantages Women Owned Small Business (EDWOSB) by the Small Business Administration.
National WIC Partner
We support the National WIC Association and the WIC families they serve as a partner and exhibitor.
Supporting Member
We are a frequent exhibitor and supporting member of the International Lactation Consultant Association (ILCA).
Our Resources
Anyone is welcome to utilize our resources. There is no affiliation, membership or training required.
All of our materials can be purchased directly through our website and automatic bulk discounts apply. For questions, use the contact form at the bottom of the page or schedule a consultation to discuss a custom order.
For clinics, hospitals or corporate clients planning to buy bulk or those interested in custom branding, we are happy to provide samples of our resources. Fill out the form below:
Lamaze Healthy Birth Practices
Plumtree Baby's childbirth education materials include all of the Essential Content, including information covering the Six Healthy Birth Practices used in Lamaze classes:
- Allow labor to begin on its own.
- Move and change positions during labor.
- Have a support system in place during labor.
- Avoid unnecessary interventions.
- Avoid birthing on your back and follow your body’s cues when it’s time to push.
- Keep mom and baby together.
Baby-Friendly®
Plumtree Baby’s parent education resources comply with the International Code of Marketing of Breast-milk Substitutes and fulfill the requirements based on The Ten Steps to Successful Breastfeeding, evidence-based practices established by the Baby-Friendly Hospital Initiative (BFHI). All of Plumtree Baby’s resources that contain postpartum, newborn or breastfeeding topics promote:
- Breastfeeding as the optimum nutrition for an infant.
- Immediate skin-to-skin after birth and continued skin-to-skin frequently for the first few weeks or more to facilitate breastfeeding.
- Avoidance of bottles or pacifiers until breastfeeding is well established.
- Infants should be fed on demand at least 8-12 times in 24 hours.
- Tips for breastfeeding, including latching, positioning (including laid-back positioning) and hunger cues.
- Guidance on overcoming breastfeeding challenges.
Our Team
Julie Olson
Founder & President, Author, LCCE, FACCE
Julie Olson is the driving force behind Plumtree Baby, a global resource for modern childbirth education. A Lamaze Certified Childbirth Educator and Fellow of the Academy of Certified Childbirth Educators, she brings a Master’s-level science background and over 25 years of experience in education, research and writing to her work. Passionate about empowering families, Julie strives to support healthy pregnancies and gentle, fulfilling birth experiences.
In 2011, she founded Plumtree Baby with her talented team, recognizing the need for innovative, comprehensive and adaptable teaching tools for birth and medical professionals. More than a decade later, she continues to expand Plumtree Baby’s reach with pride and purpose.
Katie Immel
Graphic Designer, Product Development Lead
Katie Immel leads design innovation at Plumtree Baby as an author and creative force. A founding team member, she merges her childbirth educator and doula experience with an English and Communications degree to craft impactful resources for birth professionals.
As lead author and designer, Katie has shaped hundreds of custom projects, bringing fresh creativity and precision to each. Her work delivers modern, practical tools that strengthen Plumtree Baby’s mission, supporting safer, healthier outcomes for families.
Gloria Mendoza
Translator & Medical Advisor, M.P.H., M.D.
Gloria Mendoza was born in Mexico. As she was growing up, she was blessed with the opportunity to study in both Texas and Mexico, becoming fully bilingual. She graduated from Medical School in Saltillo, Coahuila, Mexico, and obtained a Master's in Public Health from the University of North Texas. Life and fate got her to move to the Dallas/Fort Worth area to work in the education field.
In 2018, Gloria and her husband began a translation business called Seasoned Words. They select projects that are meaningful to them and that have value to the world. As a mother, a doctor, and a bilingual educator, Plumtree Baby is by far one of her favorites!
Donald Hooper
Project Manager
With over 25 years of strategic leadership from his U.S. Marine Corps roles in project management and logistics, Donald oversees production and distribution of educational materials, manages supply chains, and coordinates vendors and teams at Plumtree Baby. With expertise in risk mitigation and mentorship, Donald ensures efficient delivery, including drop-shipping, to meet client needs nationwide.
Alice Turner
Director of Education and Digital Strategy
Alice Turner, Director of Education and Digital Strategy at Plumtree Baby, brings over 20 years of health education expertise. A former Lamaze International Board President and creator of Birth Toolbox, she blends her Biomedical Engineering background (Vanderbilt University) with a passion for teaching. At Plumtree Baby, Alice leads content development, ensures health literacy compliance, and drives digital outreach to support diverse families.
Tandy Roskop
Sales Manager, BSN, R.N.
Tandy, a Registered Nurse, blends her medical expertise with a deep commitment to empowering families through evidence-based resources at Plumtree Baby. As Sales Manager, she oversees the sales strategy, ensuring healthcare providers and public health organizations gain seamless access to top-tier tools for education and support.
Amber Canaan
Marketing Strategist and Content Specialist, R.N.
As a Registered Nurse with experience in labor and delivery and postpartum, Amber is pleased to combine her medical knowledge with her passion for writing as the lead copyeditor for Plumtree Baby.
Wendy Wisner
Writer & Editor, IBCLC
Wendy is an International Board Certified Lactation Consultant (IBCLC), Lactation Educator/Counselor, and retired La Leche League leader. As a writer, she specializes in creating evidence-based health articles about breastfeeding, women’s health, infant/child health, and more. Find her at www.wendywisner.com.
Desirae Farrell
Operations Assistant
As the Operations Assistant with Plumtree Baby, Desirae prioritizes organization and efficiency to enhance our processes while delivering outstanding customer service. As a mother of three, she appreciates the challenges and joys of parenting and is passionate about providing valuable pregnancy resources that empower parents on their journey.
Our Customers
Our clientele reflects the vibrant tapestry of professionals in the maternal and infant care community. From independent educators to hospitals to health departments, our out-of-the-box solutions are easy to implement in a variety of settings, providing support and education to birthing families everywhere.
FAQs
Community Support Project
Customer Satisfaction is our Goal
Plumtree Baby has garnered a reputation for our exceptional products and it shows in the hundreds of stellar reviews from satisfied customers. Our commitment to quality and innovation shines through consistently positive feedback. Customers rave about the versatility, cutting-edge content and thoughtful design of our resources, whether it's our best-selling Preparing for Birth book, time-saving teaching curriculums, or affordable handouts. Our glowing testimonials reflect our dedication to providing parents with reliable and well-crafted solutions that inform and enhance the parenting experience.
Don't take our word for it, check out our customer reviews and testimonials. Don't forget to add your own!
